Our Client a Leading technology Company is seeking a German speaking Account Manager to join the team!
Advanced contextual targeting (ACT) is the next generation of contextual targeting. ACT allows advertisers to accurately discover and target content based on a number of signals that identify channels that are topical, share a similar sentiment, and are relevant to an advertiser's brand tone.
This new contextual targeting solution enables advertisers to choose from new Built By Company Line-ups or develop a Custom Line-up solution. Targeting can be comprised of specific topical and business relevance; events or cultural moments; and brand tone (ie, content that is aligned to brand persona or product category based on the mood and aesthetic of the video).
In this role, we are looking for packaging specialists to help build out our initial set of Built by Company contextual Line-ups and publish across buying doors for a set of focus countries in collaboration with local experts. Once trained on our internal tools, specialists will also share feedback on our internal packaging tools to continue improving the experience of contextual targeting.
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Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.