Learn things on your own. Marketers should keep up to date with the latest trends, tools and news. Good content isn't about good storytelling. It's about telling a true story well.
I joined Morgan McKinley in January 2018, my role includes marketing content and executing campaigns.
My background lies in services marketing, having previously worked for a financial services company where I specialised in marketing communications for the business. I recently graduated from an MSc in Management & Marketing in UCC.