It’s important to exercise a degree of flexibility when determining your job brief for a number of reasons. If you're recruiting for a new role it’s important to clearly express your expectations of the person, the implications on the business and the prospects the position presents to professional seeking employment.What does flexibility with
The Bank of You This level of brand recognition takes a lot of effort by amazing people. I’m delighted to confirm that last Thursday its success received industry-wide acknowledgement when KBC received the Gold Award for Best Use of Media at the Media Awards for the ‘Bank of You’ campaign. Other entrants in the category included Heineken
Over the past year we have had numerous SMEs use our expertise to facilitate their next strategic step (hiring marketing and digital marketing talent) to ensure a pre-emptive rather than reactive approach for the future of their business. So you want to hire star marketing talent, how should you proceed? Firstly, call me! Or one of the team here
By definition, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
‘If we were to install wifi, all our employees would be checking their social media.’ What would happen if every one of our employees with a Facebook or Twitter account wrote about their part in delivering our product to the customer? How about some photos on Instagram of the first truck leaving with deliveries? Tastings, product launches, in-
In a recent HBR interview, UCLA professor Alan Castel shared the results from a recent study carried out by he and his colleagues. Out of 100 students surveyed, only one could accurately draw the Apple logo, despite a large number being Apple users. How could something so prolific and iconic be so hard to reproduce?Students attempt to redraw the