2015 Sales & Marketing Salary & Benefits Guide

Jane Hassett 28.01.2015

Our Morgan McKinley Ireland Salary & Benefits Guide examines 2015 permanent Sales & Marketing salary trends for a range of professional positions, as well as profiling compensation & benefit packages across a number sectors.

Download the Sales & Marketing Salary & Benefits 2015 Guide now >> [PDF 1.33MB]

 

Typical range of benefits for Sales & Marketing professionals:

Benefit Type Management Non-Management
Pension 6 - 10% employer contribution3% - 8% employer contribution
Healthcare Cover for employeeCover for employee
Bonus up to 20% of base salaryup to 10% of base salary
Annual Leave 20-25 days20-25 days
Life Assurance N/AN/A
Other onsite canteen, gym, parking, travel tax scheme , educational assistanceonsite canteen, gym, travel tax scheme, parking , educational assistance

 

RoleYears ExperienceDublin
Cork
Limerick
Waterford
Marketing Manager0 - 340,000 - 50,00035,000 - 40,00035,000 - 40,00035,000 - 40,000
3 - 550,000 - 60,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+60,000 - 80,00050,000 - 70,00050,000 - 70,00050,000 - 70,000
Marketing Executive0 - 324,000 - 30,00024,000 - 30,00024,000 - 30,00023,000 - 28,000
3 - 535,000 - 40,00030,000 - 35,00030,000 - 35,00028,000 - 33,000
5+40,000 - 50,00035,000 - 45,00035,000 - 45,00033,000 - 38,000
Brand Manager0 - 340,000 - 45,00035,000 - 40,00035,000 - 38,00035,000 - 38,000
3 - 545,000 - 55,00040,000 - 50,00038,000 - 45,00038,000 - 45,000
5+55,000 - 65,00050,000 - 60,00045,000 - 50,00045,000 - 50,000
Customer Marketing Manager0 - 340,000 - 50,00035,000 - 40,00035,000 - 40,00035,000 - 40,000
3 - 550,000 - 60,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+60,000 - 80,00050,000 - 70,00050,000 - 70,00050,000 - 70,000
Brand Innovation Manager0 - 345,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 45,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00045,000 - 55,000
5+65,000 - 80,00060,000 - 70,00060,000 - 70,00055,000 - 65,000
Category Manager0 - 335,000 - 45,00032,000 - 40,00032,000 - 40,00035,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 45,000
5+55,000 - 60,00050,000 - 60,00050,000 - 60,00045,000 - 55,000
Category Executive0 - 324,000 - 30,00023,000 - 29,00022,000 - 28,00022,000 - 28,000
3 - 530,000 - 35,00029,000 - 34,00028,000 - 33,00028,000 - 33,000
5+35,000 - 40,00034,000 - 39,00033,000 - 38,00033,000 - 38,000
Marketing & Campaign Manager0 - 345,000 - 55,00043,000 - 53,00042,000 - 52,00042,000 - 52,000
3 - 555,000 - 65,00053,000 - 60,00052,000 - 60,00052,000 - 60,000
5+65,000 - 80,00060,000 - 75,00060,000 - 75,00060,000 - 75,000
PR/Commnications Manager0 - 345,000 - 55,00045,000 - 50,00035,000 - 40,00035,000 - 40,000
3 - 545,000 - 55,00050,000 - 60,00040,000 - 45,00040,000 - 45,000
5+60,000 - 85,00060,000 - 65,00045,000 - 65,00045,000 - 65,000
PR/Commnications Executive0 - 324,000 - 30,00024,000 - 30,00024,000 - 30,00024,000 - 30,000
3 - 530,000 - 40,00028,000 - 38,00025,000 - 35,00025,000 - 35,000
5+35,000 - 50,00030,000 - 45,00030,000 - 45,00030,000 - 45,000
Events Manager0 - 330,000 - 35,00028,000 - 33,00028,000 - 33,00028,000 - 33,000
3 - 535,000 - 40,00033,000 - 38,00033,000 - 38,00033,000 - 38,000
5+40,000 - 50,00038,000 - 48,00038,000 - 48,00038,000 - 48,000
Events Executive0 - 325,000 - 30,00023,000 - 28,00025,000 - 28,00025,000 - 28,000
3 - 529,000 - 33,00028,000 - 32,00028,000 - 32,00028,000 - 32,000
5+35,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
Media Specialist0 - 3

20,000 - 26,000

18,000 - 24,000

18,000 - 24,000

18,000 - 24,000

3 - 526,000 - 33,00024,000 - 32,00024,000 - 28,00024,000 - 28,000
5+33,000 - 45,00032,000 - 43,00028,000 - 43,00028,000 - 43,000

E-commerce

RoleYears ExperienceDublin
Cork
Limerick
Waterford
Head of E-commerce0 - 365,000 - 80,00060,000 - 80,00050,000 - 70,00050,000 - 70,000
3 - 580,000 - 110,00080,000 - 100,00070,000 - 100,00070,000 - 100,000
5+110,000 - 130,000100,000 - 120,000100,000 - 120,000100,000 - 120,000
Head of Product0 - 345,000 - 60,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 560,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 85,00060,000 - 80,00060,000 - 80,00060,000 - 80,000
Content Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Product Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Social Media Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 60,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+60,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Proposition Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 75,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
E-commerce Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Web Content Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Channel Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Campaign Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Project Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Web Analyst0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Business Analyst0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Site Optimisation Analyst0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Traffic Analyst0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Growth Hacker5+70,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000

Digital Agency

RoleYears ExperienceDublin
Cork
Limerick
Waterford
Head of Digital Marketing5+60,000 - 90,00050,000 - 80,00050,000 - 80,00050,000 - 80,000
Social Media Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online PR Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Project Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Integrated Media Project Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Digital Account Director0 - 340,000 - 50,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 550,000 - 60,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+60,000 - 80,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Digital Account Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 60,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
SEO Specialist0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
PPC Executive0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Programming Writer0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Digital Creative Director5+70,000 - 90,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Digital Creative Designer0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Digital Media Planner0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Strategic Digital Planner0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Copy Writer0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Traffic Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000

Telecoms

RoleYears ExperienceDublin
Cork
Limerick
Waterford
Head of Pricing0 - 345,000 - 65,00040,000 - 60,00040,000 - 50,00040,000 - 50,000
3 - 565,000 - 80,00060,000 - 70,00050,000 - 60,00050,000 - 60,000
5+80,000 - 100,00070,000 - 90,00060,000 - 80,00060,000 - 80,000
Proposition Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Operations Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Technical Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Sales Manager0 - 350,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
3 - 565,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
5+75,000 - 85,00070,000 - 80,00070,000 - 80,00070,000 - 80,000
Account Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Business Development Account Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Online Channel Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Online Marketing Manager0 - 345,000 - 60,00045,000 - 55,00045,000 - 60,00045,000 - 60,000
3 - 560,000 - 80,00055,000 - 75,00060,000 - 75,00060,000 - 75,000
5+80,000 - 90,00075,000 - 85,00075,000 - 85,00075,000 - 85,000

Sales

RoleYears ExperienceDublin
Cork
Limerick
Waterford
Sales Director5+100,000 - 150,00090,000 - 140,00085,000 - 120,00085,000 - 120,000

Channel Sales Manager

0 - 340,000 - 45,00035,000 - 50,00035,000 - 50,00035,000 - 50,000
3 - 545,000 - 85,00050,000 - 80,00050,000 - 80,00050,000 - 80,000
5+85,000 - 105,00080,000 - 100,00080,000 - 100,00080,000 - 100,000

Business Development Manager

0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000

Business Development Executive

0 - 325,000 - 40,00025,000 - 35,00025,000 - 35,00025,000 - 35,000
3 - 540,000 - 50,00035,000 - 45,00035,000 - 45,00035,000 - 45,000
5+50,000 - 60,00045,000 - 55,00045,000 - 55,00045,000 - 55,000

Inside Sales Manager

0 - 335,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000

Inside Sales Executive

0 - 325,000 - 35,00025,000 - 35,00025,000 - 35,00025,000 - 35,000
3 - 535,000 - 45,00035,000 - 45,00035,000 - 45,00035,000 - 45,000
5+45,000 - 55,00045,000 - 55,00045,000 - 50,00045,000 - 50,000

Inside Sales Manager
with a language

0 - 335,000 - 50,00035,000 - 45,00035,000 - 45,00035,000 - 45,000
3 - 550,000 - 60,00045,000 - 55,00045,000 - 55,00045,000 - 55,000
5+60,000 - 70,00055,000 - 65,00055,000 - 65,00055,000 - 65,000

Inside Sales Executive
with a language

0 - 335,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 50,00040,000 - 45,00040,000 - 45,00040,000 - 45,000
5+50,000 - 60,00045,000 - 55,00045,000 - 55,00045,000 - 55,000

*Base salaries only (does not include commission and other benefits)

Jane Hassett's picture
Associate Director
jhassett@morganmckinley.ie