2017 Marketing Salary Guide

2017 Marketing Salary Guide

Geraldine Butler 01.01.2017

Recruitment throughout 2016 in marketing was most active in the Dublin market, with many new roles emerging across brand management, channel marketing, communications, advertising and in particular digital and online marketing.

The most sought-after professionals for the latter are typically individuals who have developed digital content in a business-to-business environment. Whilst there is an oversupply of general marketeers, specialists in digital marketing, particularly within e-commerce and customer experience, remain in short supply.

Included in the Marketing Salary Guide are salary ranges for  Office Support Salaries | E - commerce Salaries | Digital Agency Salaries | Online & Digital  |  Commentary

Office Support Salary Guide

RoleYears' ExperienceDublin
Cork
Limerick
Waterford
Marketing Manager0 - 340k - 50k35k - 40k35k - 40k35k - 40k
3 - 550k - 70k40k - 60k40k - 50k40k - 50k
5+70k - 100k60k - 80k50k - 70k50k - 70k
Marketing Executive0 - 324k - 33k24k - 30k24k - 30k22k - 27k
3 - 533k - 40k30k - 35k30k - 35k26k - 32k
5+40k - 50k35k - 45k35k - 45k33k - 38k
Brand Manager0 - 340k - 45k35k - 40k35k - 40k35k - 40k
3 - 545k - 55k40k - 50k40k - 45k40k - 45k
5+55k - 65k50k - 60k45k - 50k45k - 55k
Customer Marketing Manager0 - 340k - 50k35k - 40k35k - 40k35k - 40k
3 - 550k - 60k40k - 50k40k - 50k40k - 50k
5+60k - 80k50k - 70k50k - 70k50k - 70k
Brand Innovation Manager0 - 345k - 55k40k - 50k40k - 50k40k - 45k
3 - 555k - 65k50k - 60k50k - 60k45k - 55k
5+65k - 80k60k - 70k60k - 70k55k - 65k
Category Manager0 - 335k - 45k30k - 40k32k - 40k32k - 38k
3 - 545k - 55k40k - 50k40k - 50k40k - 45k
5+55k - 65k50k - 60k50k - 60k45k - 55k
Category Executive0 - 324k - 30k23k - 29k22k - 28k22k - 28k
3 - 530k - 35k29k - 33k28k - 33k28k - 33k
5+35k - 40k33k - 39k33k - 38k33k - 38k
Marketing & Campaign Manager0 - 345k - 55k43 - 53k42k - 52k42k - 52k
455k - 65k53k - 60k52k - 60k52k - 60k
5+65k - 80k60k - 75k60k - 75k60k - 70k
PR/Commnications Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 85k50k - 80k50k - 80k50k - 80k
PR/Commnications Executive0 - 324k - 30k24k - 30k24k - 30k24k - 30k
3 - 530k - 40k30k - 38k30k - 35k30k - 35k
5+40k - 50k38k - 45k35k - 45k35k - 45k
Events Manager0 - 330k - 35k30k - 35k30k - 35k30k - 35k
3 - 535k - 40k35k - 40k35k - 40k35k - 40k
5+40k - 50k40k - 50k40k - 50k40k - 50k
Events Executive0 - 325k - 30k23k - 28k23k - 28k23k - 28k
3 - 530k - 33k28k - 32k28k - 32k28k - 32k
5+33k - 45k32k - 40k32k - 40k32k - 40k
Media Specialist0 - 325k - 30k20 - 30k21 - 30k22 - 30k
3 - 530k - 40k30k - 40k30k - 40k30k - 40k
5+40k - 60k40k - 50k40k - 50k40k - 50k
 

E - commerce Salary Guide

RoleYears' ExperienceDublin
Cork
Limerick
Waterford
Head of E - commerce0 - 365k - 80k60k - 80k50k - 70k50k - 70k
3 - 580k - 110k80k - 100k70k - 100k70k - 100k
5+110k - 130k100k - 120k100k - 120k100k - 120k
Head of Product0 - 345k - 60k40k - 50k40k - 50k40k - 50k
3 - 560k - 65k50k - 60k50k - 60k50k - 60k
5+65k - 85k60k - 80k60k - 80k60k - 80k
Content Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Online Product Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 60k40k - 55k40k - 50k40k - 50k
5+60k - 80k55k - 70k50k - 60k50k - 60k
Social Media Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 60k40k - 50k40k - 50k40k - 50k
5+60k - 70k50k - 60k50k - 60k50k - 60k
Online Proposition Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 75k50k - 60k50k - 60k50k - 60k
E - commerce Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 60k40k - 50k40k - 50k40k - 50k
5+60k - 80k50k - 70k50k - 60k50k - 60k
Web Content Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 70k50k - 60k50k - 60k50k - 60k
Online Channel Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 60k40k - 55k40k - 55k40k - 55k
5+60k - 80k55k - 70k55k - 70k55k - 70k
Online Campaign Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 70k50k - 60k50k - 60k50k - 60k
Online Project Manager0 - 330k - 50k30k - 40k30k - 40k30k - 40k
3 - 550k - 60k40k - 50k40k - 50k40k - 50k
5+55k - 90k50k - 80k50k - 60k50k - 60k
Web Analyst0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 70k50k - 60k50k - 60k50k - 60k
Site Optimisation Analyst0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Traffic Analyst0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 70k50k - 60k50k - 60k50k - 60k
Growth Hacker5+70k - 75k60k - 70k60k - 70k60k - 70k
 

Digital Agency Salary Guide

RoleYears' ExperienceDublin
Cork
Limerick
Waterford
Head of Digital Marketing5+70k - 100k50k - 80k50k - 80k50k - 80k
Social Media Manager0 - 330k - 50k30k - 40k30k - 40k25k - 35k
3 - 550k - 70k40k - 50k40k - 50k35k - 45k
5+70k - 80k50k - 70k50k - 60k45k - 60k
Online PR Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Online Project Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Integrated Media Project Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Digital Account Director0 - 340k - 50k30k - 40k30k - 40k30k - 40k
3 - 550k - 60k40k - 50k40k - 50k40k - 50k
5+60k - 80k50k - 60k50k - 60k50k - 60k
Digital Account Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 60k50k - 60k50k - 60k50k - 60k
SEO Specialist0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
PPC Executive0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Programming Writer0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Digital Creative Director5+70k - 90k65k - 75k60k - 70k60k - 70k
Digital Creative Designer0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Digital Media Planner0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Strategic Digital Planner0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Copy Writer0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k
Traffic Manager0 - 330k - 45k30k - 40k30k - 40k30k - 40k
3 - 545k - 55k40k - 50k40k - 50k40k - 50k
5+55k - 65k50k - 60k50k - 60k50k - 60k

Online & Digital

Role Dublin
Cork
Limerick
Waterford
Digital Project Manager 80k - 100k60k - 80k50k - 70k48k - 68k
Pay Per Click Manager 60k - 80k50k - 70k45k - 65k43k - 63k
SEO Manager 45k - 70k40k - 60k35k - 55k32k - 52k
Online Project Manager 65k - 90k55k - 80k50k - 75k48k - 70k
Web Analyst 45k - 80k40k - 70k35k - 65k32k - 63k

Commentary on Marketing Roles and Remuneration in Ireland for 2017

Dublin is seen as the hub of marketing opportunities in Ireland given the presence of many multinationals and tech companies, as well as the attraction to work for start-ups. Regionally, there is a lack of opportunities for marketeers, with most of these roles coming in the form of standalone marketing support or in small teams. 

Since the start of 2016, we have noticed an increase in Irish candidates currently based in London, and in some cases North America, looking to relocate back to Ireland.

Blended skill sets, combining creativity and analytical competence, in particular the ability to use big data to segment markets effectively for campaign activity, are in high demand. Interest has also emerged for Customer experience (CX) managers with e-commerce experience as organisations put a real focus on analysing their online footprint and the customer journey.

Similarly to many other sectors, marketers are attracted to companies who offer flexible working options as well as a competitive salary package. Typical trends such as 4 day weeks, working from home or working across different locations to shorten a commute continue to be key drivers for marketeers to join an organisation. 

Salaries will remain steady in 2017 within the marketing space - with slight increases of up to 5% -10% expected on base salary. This will mostly be within high demand areas such as digital and e-commerce talent. 

Geraldine Butler's picture
Team Lead | National Marketing Recruitment
gbutler@morganmckinley.ie