2016 Sales & Marketing Salary & Benefits Guide

April Fenton 12.01.2016

The Sales and Marketing 2016 Salary & Benefits Guide covers salary ranges for office support, e-commerce, digital agency, telecoms and sales. Typical range of benefits for sales & marketing professionals also feature.

Marketing recruitment booming in Dublin; sales recruitment steady

With the economic upswing both B2B and B2C companies are more ready to invest in roles that might have been considered something of a luxury a year or two ago. Recruitment throughout 2015 in marketing was most active in the Dublin market with many new roles emerging across brand management, channel marketing, communications, advertising, and, in particular digital and online marketing. The most sought-after professionals for the latter are typically individuals who have developed digital content in a business-to-business environment.

Blended skill sets, combining creativity and analytical competence – in particular the ability to use big data to segment markets effectively for campaign activity – are in high demand.
A notable trend has been sales and marketing professionals who were attracted into the large telecommunications companies in recent years moving to software and IT vendors, where the salaries are generally higher; their skills are easily transferable.

Professionals with skills in specific marketing automation solutions such as Marketo have been in short supply.  Marketing professionals with an in-demand second language, such as German and the Nordic languages can also command higher salaries. In this case, hiring organisations may need to pay a generous relocation package to attract candidates who meet all criteria.
There was once again strong demand for contract workers in many areas of marketing, especially around seasonal campaigns.

Sales roles such as business development, FMCG field sales and inside sales, mainly in software and IT, are more evenly spread across the country and there has been less of an upswing in recruitment, since companies by and large continued to recruit during the recession. The expansion of EMEA sales hubs in Ireland has driven strong demand for business development professionals with language skills and experience of a pan-European environment.

Overall there was no significant basic growth in salaries in 2015 but higher OTE payments and more generous benefits; however, smaller companies may find that they need to increase their offers to attract strong field sales candidates. Our outlook for 2016 is positive.

 

Office Support

RoleYears'
Experience
Dublin
Cork
Limerick
Waterford
Marketing Manager0 - 340,000 - 50,00035,000 - 40,00035,000 - 40,00035,000 - 40,000
3 - 550,000 - 70,00040,000 - 60,00040,000 - 50,00040,000 - 50,000
5+70,000 - 100,00060,000 - 80,00050,000 - 70,00050,000 - 70,000
Marketing Executive0 - 324,000 - 33,00024,000 - 30,00024,000 - 30,00023,000 - 28,000
3 - 533,000 - 40,00030,000 - 35,00030,000 - 35,00028,000 - 33,000
5+40,000 - 50,00035,000 - 45,00035,000 - 45,00033,000 - 38,000
Brand Manager0 - 340,000 - 45,00035,000 - 40,00035,000 - 40,00035,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 45,00040,000 - 45,000
5+55,000 - 65,00050,000 - 60,00045,000 - 50,00045,000 - 50,00o
Customer Marketing Manager0 - 340,000 - 50,00035,000 - 40,00035,000 - 40,00035,000 - 40,000
3 - 550,000 - 60,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+60,000 - 80,00050,000 - 70,00050,000 - 70,00050,000 - 70,000
Brand Innovation Manager0 - 345,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 45,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00045,000 - 55,000
5+65,000 - 80,00060,000 - 70,00060,000 - 70,00055,000 - 65,000
Category Manager0 - 335,000 - 45,00030,000 - 40,00032,000 - 40,00032,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 45,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00045,000 - 55,000
Category Executive0 - 324,000 - 30,00023,000 - 29,00022,000 - 28,00022,000 - 28,000
3 - 530,000 - 35,00029,000 - 33,00028,000 - 33,00028,000 - 33,000
5+35,000 - 40,00033,000 - 39,00033,000 - 38,00033,000 - 38,000
Marketing & Campaign Manager0 - 345,000 - 55,00043,000 - 53,00042,000 - 52,00042,000 - 52,000
455,000 - 65,00053,000 - 60,00052,000 - 60,00052,000 - 60,000
5+65,000 - 80,00060,000 - 75,00060,000 - 75,00060,000 - 75,000
PR/Commnications Manager0 - 345,000 - 55,00042,000 - 48,00040,000 - 48,00040,000 - 48,000
3 - 545,000 - 55,00048,000 - 55,00048,000 - 53,00048,000 - 53,000
5+60,000 - 85,00055,000 - 65,00053,000 - 65,00053,000 - 65,000
PR/Commnications Executive0 - 324,000 - 30,00024,000 - 30,00024,000 - 30,00024,000 - 30,000
3 - 530,000 - 40,00030,000 - 38,00030,000 - 35,00030,000 - 35,000
5+40,000 - 50,00038,000 - 45,00035,000 - 45,00035,000 - 45,000
Events Manager0 - 330,000 - 35,00030,000 - 35,00030,000 - 35,00030,000 - 35,000
3 - 535,000 - 40,00035,000 - 40,00035,000 - 40,00035,000 - 40,000
5+40,000 - 50,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
Events Executive0 - 325,000 - 30,00023,000 - 28,00025,000 - 28,00025,000 - 28,000
3 - 530,000 - 33,00028,000 - 32,00028,000 - 32,00028,000 - 32,000
5+33,000 - 45,00032,000 - 40,00032,000 - 4000032,000 - 40000
Media Specialist0 - 320,000 - 26,00018,000 - 24,00018,000 - 24,00018,000 - 24,000
3 - 526,000 - 33,00024,000 - 32,00024,000 - 32,00024,000 - 32,000
5+33,000 - 45,00032,000 - 43,00032,000 - 43,00032,000 - 43,000

E-commerce

RoleYears'
Experience
Dublin
Cork
Limerick
Waterford
Head of E-commerce0 - 365,000 - 80,00060,000 - 80,00050,000 - 70,00050,000 - 70,000
3 - 580,000 - 110,00080,000 - 100,00070,000 - 100,00070,000 - 100,000
5+110,000 - 130,000100,000-120,000100,000-120,000100,000-120,000
Head of Product0 - 345,000 - 60,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 560,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 85,00060,000 - 80,00060,000 - 80,00060,000 - 80,000
Content Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Product Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 60,00040,000 - 55,00040,000 - 50,00040,000 - 50,000
5+60,000 - 80,00055,000 - 70,00050,000 - 60,00050,000 - 60,000
Social Media Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 60,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+60,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Proposition Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 75,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
E-commerce Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 60,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+60,000 - 80,00050,000 - 70,00050,000 - 60,00050,000 - 60,000
Web Content Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Channel Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 60,00040,000 - 55,00040,000 - 55,00040,000 - 55,000
5+60,000 - 80,00055,000 - 70,00055,000 - 70,00055,000 - 70,000
Online Campaign Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Project Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Web Analyst0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Site Optimisation Analyst0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Traffic Analyst0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 70,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Growth Hacker5+70,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000

Digital Agency

RoleYears'
Experience
Dublin
Cork
Limerick
Waterford
Head of Digital Marketing5+70,000 - 100,00050,000 - 80,00050,000 - 80,00050,000 - 80,000
Social Media Manager0 - 330,000 - 50,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 550,000 - 70,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+70,000 - 80,00050,000 - 70,00050,000 - 60,00050,000 - 60,000
Online PR Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Online Project Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Integrated Media Project Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Digital Account Director0 - 340,000 - 50,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 550,000 - 60,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+60,000 - 80,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Digital Account Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 60,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
SEO Specialist0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
PPC Executive0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Programming Writer0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Digital Creative Director5+70,000 - 90,00065,000 - 75,00060,000 - 70,00060,000 - 70,000
Digital Creative Designer0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Digital Media Planner0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Strategic Digital Planner0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Copy Writer0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Traffic Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000

Telecoms

RoleYears'
Experience
Dublin
Cork
Limerick
Waterford
Head of Pricing0 - 345,000 - 65,00040,000 - 60,00040,000 - 50,00040,000 - 50,000
3 - 565,000 - 80,00060,000 - 70,00050,000 - 60,00050,000 - 60,000
5+80,000 - 100,00070,000 - 90,00060,000 - 80,00060,000 - 80,000
Proposition Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Operations Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Technical Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Sales Manager0 - 350,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
3 - 565,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
5+75,000 - 85,00070,000 - 80,00070,000 - 80,00070,000 - 80,000
Account Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Business Development Account Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Online Channel Manager0 - 340,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
3 - 555,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
5+65,000 - 75,00060,000 - 70,00060,000 - 70,00060,000 - 70,000
Online Marketing Manager0 - 345,000 - 60,00045,000 - 55,00045,000 - 60,00045,000 - 60,000
3 - 560,000 - 80,00055,000 - 75,00060,000 - 75,00060,000 - 75,000
5+80,000 - 90,00075,000 - 85,00075,000 - 85,00075,000 - 85,000

Sales

RoleYears'
Experience
Dublin
Cork
Limerick
Waterford
Sales Director5+100,000 - 150,00090,000 - 140,00085,000 - 120,00085,000 - 120,000
Channel Sales Manager0 - 345,000 - 55,00035,000 - 50,00035,000 - 50,00035,000 - 50,000
3 - 555,000 - 85,00050,000 - 80,00050,000 - 80,00050,000 - 80,000
5+85,000 - 105,00080,000 - 100,00080,000 - 100,00080,000 - 100,000
Business Development Manager0 - 330,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Business Development Executive0 - 325,000 - 40,00025,000 - 35,00025,000 - 35,00025,000 - 35,000
3 - 540,000 - 50,00035,000 - 45,00035,000 - 45,00035,000 - 45,000
5+50,000 - 60,00045,000 - 55,00045,000 - 55,00045,000 - 55,000
Inside Sales Manager0 - 335,000 - 45,00030,000 - 40,00030,000 - 40,00030,000 - 40,000
3 - 545,000 - 55,00040,000 - 50,00040,000 - 50,00040,000 - 50,000
5+55,000 - 65,00050,000 - 60,00050,000 - 60,00050,000 - 60,000
Inside Sales Executive0 - 325,000 - 40,00025,000 - 35,00025,000 - 35,00025,000 - 35,000
3 - 540,000 - 45,00035,000 - 45,00035,000 - 45,00035,000 - 45,000
5+45,000 - 60,00045,000 - 55,00045,000 - 55,00045,000 - 55,000
Inside Sales Manager
with a language
0 - 335,000 - 50,00035,000 - 45,00035,000 - 45,00035,000 - 45,000
3 - 550,000 - 60,00045,000 - 55,00045,000 - 55,00045,000 - 55,000
5+60,000 - 70,00055,000 - 65,00055,000 - 65,00055,000 - 65,000
Inside Sales Executive
with a language
0 - 325,000 - 40,00025,000 - 35,00025,000 - 35,00025,000 - 35,000
3 - 540,000 - 45,00035,000 - 40,00035,000 - 40,00035,000 - 40,000
5+45,000 - 60,00040,000 - 55,00040,000 - 55,00040,000 - 55,000

*Base salaries only (does not include commission and other benefits)

Typical range of benefits for Sales & Marketing professionals:

Benefit Type Management Non-Management
Pension 6 - 10% employer contribution3% - 8% employer contribution
Healthcare Cover for employeeCover for employee
Bonus up to 20% of base salaryup to 10% of base salary
Annual Leave 20-25 days20-25 days
Life Assurance N/AN/A
Other onsite canteen, gym, parking, travel tax scheme , educational assistanceonsite canteen, gym, travel tax scheme, parking , educational assistance

 

April Fenton's picture
Client Solutions Manager
afenton@morganmckinley.ie